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Best time to post on social media: Q1 2025 update – Hootsuite Blog

Best time to post on social media: Q1 2025 update – Hootsuite Blog

The overall best time to post on social media in 2025 is 12 PM on Fridays. Dig in for recommendations for specific networks and industries.
Are you wondering about the best time to post on social media? We were too — so we decided to crunch some data and find out.
The Hootsuite team partnered with data science agency Critical Truth for a comprehensive study. We analyzed over 1 million social posts — across industries and social networks — and we found the definitive best times to post for maximum engagement.

Generally, the best time to post on social media in 2025 overall is 8:00 AM on Wednesdays. But every network has its own sweet spot.
Note: Time of day was localized across 118 countries where sample data came from, i.e. the stats and graphs featured in this post are accurate across time zones.
If you’re looking for industry-specific best days and times to post, check out our dedicated articles, where we dig into details on construction, hospitality, education, finance, government, healthcare, retail, and more.
The universal best times to post on Instagram are:
Planning on posting more than once a week? Here’s a breakdown of the best times to post on Instagram for each day of the week.
According to Hootsuite data, the best top time to post on Facebook for maximum engagement is 9 AM on Tuesdays.
With all that said, here are the peak optimal times to post on Facebook day by day:
The best time to post on LinkedIn is between 4 AM and 6 AM on Tuesdays and Wednesdays.
According to our research, the best time to post on Twitter is from 9 AM to 11 AM on Wednesdays, Thursdays, Fridays.
According to our analysis, the best time to post on TikTok is from 7 AM to 11 AM on Thursdays.
According to our data, the best time to post on Threads is 8:00 AM PST on Tuesdays.
When to post on Threads:
The best time to post on Pinterest, according to our data, is 12:00 PM PST on Tuesdays and Fridays.
When to post on Pinterest:
Find out when your audience is online and optimize your posting schedule for maximum engagement. It’s so easy.
We’ve interviewed the experts from Hootsuite’s very own social media team for additional insights on the best times to post. Here are their top tips for reaching your audience when they’re most active.
Eileen Kwok, Social and Influencer Marketing Strategist at Hootsuite, notes that the type of account you manage will determine the right approach:
If you’re managing a brand account, I think it’s always good to post on Instagram early in the day. However, I find that when it comes to personal accounts, your own Instagram account for example, most people prefer to post at night time — 8 or 9 p.m.
The team also believes that evening scrolling habits can be more beneficial for certain industries, such as real estate, retail, and entertainment:
People tend to house hunt, shop, and watch videos later in the day.
Trish Riswick, Social Media Marketing Team Lead at Hootsuite, emphasizes the importance of aligning posts with your audience’s time zone:
Our biggest piece of advice is always to target the time zone where your audience is. For us, North America and the U.K. are our primary targets. If we’re posting things at 3 p.m. PST, that’s 10 p.m. in the U.K. We have to be a bit more morning-focused to make sure we’re reaching our U.K. audience.
That said, the nature of Facebook gives brands a lot of flexibility:
The good news is that almost half of all users check Facebook multiple times a day, and they spend longer on this social media platform than many others.
For LinkedIn, Trish suggests tailoring your content type to different times of the day:
We tend to post more written content in the morning and videos in the afternoon.
She also highlights the evolving audience on the platform:
You would think that early mornings would tend to do better on LinkedIn, but we’ve found that our afternoon posts do sometimes blow up. While it used to be primarily professionals who are up and scrolling at 5 a.m., LinkedIn now has a lot of young professionals who are browsing in their leisurely time, too.
The recency-focused nature of X means that mornings can often be the best time to post. As Trish notes:
We recently ran a poll that suggested we should be posting more readable things in the morning when people are just getting ready for work or on their lunch break.
However, keeping an eye on real-world events is crucial for X’s fast-paced environment. Eileen says:
It’s smart to keep in mind what’s going on in the world as a basis of when you should be posting. For example, if it’s the Super Bowl and social media will be really busy with content, maybe you don’t want to post on that specific time or even on that day of the week because you will get less engagement.
TikTok’s algorithm takes some time time to deliver content to the right feeds, which means patience is key. Here’s Eileen’s advice on managing expectations:
Don’t get discouraged if your post doesn’t garner a lot of views in the first couple of hours it’s posted. TikTok videos tend to need 24 hours to be fully pushed out, so we recommend keeping the post out even if it doesn’t receive high engagement right off the bat.
Trish adds that timing your posts earlier than you’d expect can help:
Sometimes TikTok can take a little bit to actually get your video out because it’s trying to figure out what your video is, whose algorithm it should fall on, that kind of stuff.
Unlike other platforms, Pinterest prioritizes content through searchability rather than recency. Eileen’s advice is to focus on optimizing your posts for search:
In my experience, the platform prioritizes your SEO strategy over the time you post. If you’re inputting the right keywords in your caption and optimizing your profile, your posts will get prioritized by the algorithm.
Finding the best time to post to social media isn’t just about picking a random time and hoping for the best. It’s a blend of art and science, influenced by a variety of factors that shape your audience’s online behavior.
Let’s dive into what makes the timing tick.
Your audience isn’t just a statistic; they’re real people with their own quirks and habits. Understanding who they are is the first step to figuring out when they’re most likely to be scrolling through their feeds.
When determining your personal best time of day to post on social media, think about your audience’s demographics (age, gender, location, interests), as well as their social media habits.
Are they night owls or early birds? Do they work 9-to-5 jobs or have flexible schedules? Knowing these details can give you clues about when they’re most active online.
But don’t stop there — use analytics tools provided by social media platforms to dig deeper.
Look for patterns in when your audience is most engaged. Maybe they’re more active on weekdays during lunch breaks or evenings after dinner.
By tapping into these insights, you can tailor your social media calendar to catch their attention at peak engagement times.
Different industries have different rhythms when it comes to social media activity. What works for a fashion brand might not be the best social marketing strategy for a tech startup.
Take a moment to consider the nature of your business and how your audience interacts with similar businesses.
For example, if you’re in the fitness industry, you might find that your followers are most active in the early morning or late afternoon when they’re squeezing in workouts.
On the other hand, if you’re in the entertainment industry, evenings and weekends might be peak times for the most engagement when people are winding down and looking for something to do.
It’s worth keeping an ear to the ground in your industry, whether you learn tactics worth emulating, or just spot some pitfalls to avoid. (You might even consider adding publishing schedules to your ongoing social listening endeavors.)
Keep an eye on what your competitors are doing, too. While you don’t want to copy them outright, monitoring their posting schedules can give you insights into when your shared audience is most active.
Take a survey of their high-performing social media posts (or even do a full social competitive analysis) and see what patterns crop up, or perhaps reverse-engineer your competitors’ strategies.
Here at Hootsuite, for instance, we’ve learned to avoid publishing on the hour, because that’s when a lot of brands post.
Instead, we post on the :15 or :45 mark to give our social media content a little breathing room.
Hootsuite’s industry benchmarking tool within Analytics shows you how you stack up to the competition. It’ll even give you personalized tips for how to gain an edge against the leaders in your industry.
Understanding your target audience’s time zones is crucial for ensuring that your posts reach them when they’re most likely to be online.
If your followers are scattered across the globe, you’ll need to consider the different time zones they live within.
For example, if you’re based in Vancouver but have followers in New York, London, and Tokyo, posting at 9:00 AM local time might mean reaching your East Coast audience bright and early, but missing out on social media engagement from your international followers who are fast asleep.
At Hootsuite, our channels strive to catch people across North America (PST through EST) by posting in the morning or early afternoon, Pacific Time.
For channels that also want to catch the UK, the earlier in the morning, the better.
Meanwhile, brands with a substantial audience in a specific region might consider creating a separate handle for that audience. (This may have the added benefit of allowing you to post in a target language, too.)
To accommodate everyone, you’ll need to find a balance that maximizes visibility across multiple time zones.
This might involve scheduling posts at different times throughout the day or using social media management tools that allow you to schedule posts in advance and target specific time zones.
Social media platforms are constantly tweaking their algorithms to deliver the best possible experience for users. While the specifics are often shrouded in mystery, one thing’s for sure: timing matters. Social platforms like Facebook, Instagram, and Twitter reward content that generates engagement shortly after it’s posted. That means if you want your post to get maximum visibility, you’ll need to time it just right.
Pay attention to when your audience is most active and aim to publish during those peak periods. But don’t forget about the lifespan of your content either.
While some posts might have immediate impact, others — like evergreen content — can continue to attract engagement over time. Experiment with different posting times and track the results to find what works best for your audience and content strategy.
Social media is a dynamic landscape, shaped by current events, holidays, and trends. Paying attention to what’s happening in the world can help you capitalize on timely opportunities to connect with your audience.
Is there a big industry conference happening? A national holiday or observance? A viral meme or trending topic? Incorporating these events into your posting schedule can help your content feel relevant and timely, increasing the likelihood of engagement.
Just be mindful of the context and tone of your posts — what might be appropriate for one event could be off-putting for another. Keep your finger on the pulse of what’s happening and be ready to adapt your strategy accordingly.
Paige Schmidt, Hootsuite’s Social Engagement Coordinator, has noticed that events and trends are big in 2025. “There’s a growing demand for relevant and timely content that aligns with pop culture events such as sports events, award shows, and music/movie releases. Brands that plan content around these events or mark them for scheduling stand to capture audience attention effectively,” she says.
At the end of the day, there’s no one-size-fits-all formula for the perfect posting time. What works for one brand might not work for another. That’s why it’s essential to approach your posting strategy with a spirit of experimentation and a willingness to learn.
Test different posting times, frequencies, and types of content to see what resonates most with your audience.
Use analytics tools to track key metrics like engagement, reach, and click-through rates, and use that data to refine your approach over time.
You should also take a look at your top-performing posts from the past, and see what can be mimicked or improved upon there. Take a close look at posts that did the best in terms of:
Next, take a look at what time of day or week you posted successful content, and see what kind of patterns emerge.
Pro tip: Hootsuite Analytics’ Best Time to Publish feature pulls your unique posting history automatically, without any data-crunching, and suggests times to post in order to maximize your ROI.
Remember, social media is a constantly evolving landscape, so be prepared to adapt and iterate as you go.
It can be gutting when you’ve worked hard on a post and it doesn’t land. My best piece of advice is to be patient. Sometimes the algorithm needs more time to place your content and sometimes your audience needs more time to warm up to the type of content you’re creating. Consistency is key, so keep trying!
Gone are the days of blindly tossing content into the digital ether and hoping for the best. Hootsuite offers two powerful tools – Best Time to Publish and Recommended Times in Composer – to help you schedule your posts at the best times for your audience.
Here’s how to take advantage of both.
Create. Schedule. Publish. Engage. Measure. Win.
Imagine having your own personal social media strategist whispering in your ear, telling you exactly when to hit that “post” button.
That’s exactly what Hootsuite’s Best Time to Publish feature does for you.
Here’s how it works:
Ever find yourself staring at a blank screen, wondering when on earth to schedule your next post? Say goodbye to that uncertainty with Hootsuite’s Recommended Times in Composer.
Here’s how it can simplify your life:
Get personalized recommendations for the best time to post on every network and manage your Facebook presence alongside other social channels with Hootsuite. From a single dashboard, you can schedule and publish posts, engage the audience, and measure performance. Try it free today.
Do it better with Hootsuite, the all-in-one social media tool. Stay on top of things, grow, and beat the competition.
Hannah Macready is a freelance writer with 12 years of experience in social media and digital marketing. Her work has appeared in publications such as Fast Company and The Globe & Mail, and has been used in global social media campaigns for brands like Grosvenor Americas and Intuit Mailchimp. In her spare time, Hannah likes exploring the outdoors with her two dogs, Soup and Salad.
Create. Schedule. Publish. Engage. Measure. Win.
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England vs India, first Test day five live: Score and latest updates from Headingley – The Telegraph

England vs India, first Test day five live: Score and latest updates from Headingley – The Telegraph

In fact it’s Bumrah who is looking the easier to play but then he is bowling from the ‘wrong’ end. Root opens the face to smear a boundary behind point, the shot that has become synonymous with him. After Root whisks a single fine off his toes, Duckett is bounced by Bunmrah and leans towards the offside to pull for four off his ear, rolling his wrists. 
It has started to rain again. 
The ball is swinging around now and, after swerving one away from Root, bends one through the gate, missing off stump by a whisker. The next ball is another inswinger though on a tighter line and hits Root amidships. They run a leg-bye and when mid-on misfields Duckett sets off for a second but Root sends him back. The run-out chance is ruined by  slack throw once mid-on had recovered the ball. 
Prasidh ends the over with another ripper, angled across the left-hander on to middle and off and nipping past the edge as it climbs and the centurion gropes after it. 
If India lose this match at least they know Prasidh will be a threat for them henceforth now he has found an English length.  
Prasidh Krishna is a strange bowler isn’t he? His raw attributes mean England would pick him, I reckon. He’s gone at six an over in this game, and yet picked up key wickets.   
Cometh the man, cometh Bumrah from the Football Ground End for the first time in the match, hoping to bag Root for the 11th time in Tests. Root squirts a single off the inside edge to fine leg and defends the rest after Duckett gives him the strike back with a steer down to third man. 
Duckett starts by climbing into Prasidh’s short ball and munching it through midwicket for four. Pope falls after a leg-bye and with Prasidh, crucially, pitching it up. 
Root chisels out the yorker for a single. Duckett, whose eye has been in for four hours, gorges on width to carve it wide of gully for four. Don’t let him play shots with a horizontal bat!
Pope b Prasidh 8 The commentators thought Prasidh would be a threat to India but he bags his second wicket of this spell with another peach that nips back to knock back leg stump via an inside edge as it almost sawed him in half. FOW 206/2
Prasidh Krishna bowls Ollie Pope with a beauty! 🇮🇳 pic.twitter.com/8eZpECpWeQ
Duckett reverse sweeps Jadeja and collars him through point for four. There’s a sweeper down there bit he hit it so hard to his left that he could not get there. The left-hander whips another single off his pads and Pope ends the over with an elegant square cut. Jadeja is bowling a touch too quickly at times, not trusting that the rough will help, still skidding too many through rather than giving them some flight and a chance to turn. 
Seemed like danger time for India as Gill goes with Prasidh instead of sticking with Bumrah and Siraj from the Kirkstall Lane End and he starts with a bouncer that comes out as a long hop to the totem pole Crawley. The right-hander pulls hard for four. But Prasidh makes the breakthrough next ball. 
Ollie Pope leaves the first ball down the corridor but is treated to one sprayed on to his legs and whisks it for four. 
Crawley c Rahul b Prasidh 65 Well held at slip as Crawley drives one that swung away and flew off the edge. FOW 188/1
Zak Crawley nicks one behind and India have their first wicket! 👏 pic.twitter.com/ZxEOoq51MB
Jadeja was turning it before the rain break. Crawley works a single off his toes to square leg, Duckett reverses his bat but then almost bumps the ball down to third man for a single without sweeping his bat through the line. Jadeja stays round the wicket to Crawley who steals a single to cover. India have not been sharp enough in the field. 
Duckett defends Siraj’s last ball as he completes his over. 
Tea has been moved to 4.30pm. 
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Corporate health: Fit for change? – ISPO.com

Corporate health: Fit for change? – ISPO.com

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Jan Küster, founder of Founders Fight Club and project manager of the Corporate Health Hub at ISPO, understands what makes the corporate health sector tick and what it involves. In this interview, the market expert explains the growth opportunities and significance of this growing area in the health market, which also offers points of contact and earning opportunities for the sports industry.
Whether at work, in sport or at home: Mental health is the basis for performance, creativity and human interaction. Expectations of companies are rising: Health, resilience and balance are now at the heart of every corporate strategy. ISPO 2025 is responding to this change with the Health & Wellbeing Area: a place for networking, innovation and practical solutions in the areas of regeneration, resilience and corporate health. Be there – from 30. NOV. – 02. DEZ. in Munich.
ISPO.com: Jan, first of all, can you explain to us what corporate health is and why the topic is so relevant?
Jan: Corporate health helps people to lead a healthier lifestyle and supports them in giving their best. Employers benefit from this, but so do employees: for example, by gaining access to services that may not be covered by the public healthcare system.
We wanted to bring this together with the sports industry at ISPO to bridge the gap to the future of health, sport, wellbeing and sustainability and bring it into the world of corporate benefits and HR. This is indeed corporate health.
Because corporate health isn’t just the company doctor who comes in for flu shots. It really is a whole universe. And that also means that the traditional manufacturers of sports and wellness products, be it textiles, be it technical products, be it hardware products, could see corporate health as an excellent sales channel.
Companies like Garmin, for example, offer their devices at a discount or subsidized by the employer as part of corporate health challenges. That’s a really smart move. I think a lot of sports companies that are traditionally in this space can work with large and small companies and provide them with expertise in their health ecosystem to make sure they can fulfill their roles in corporate health as well.
In our white paper, we found that the future of retail and sport also lies in technology. Almost 80% of respondents exercise primarily to maintain and improve their health. 76% believe that mental health is just as important as physical health. Why do you think this combination is such a powerful driver of growth?
We’ve all heard of the “runner’s high” too. We know that exercise increases our dopamine and serotonin levels. Many people go to the gym at the weekend or in the evening, not necessarily to win a competition, maybe for health, but also to boost their stress resistance and maybe lower their cortisol levels, just to lead a more balanced lifestyle.
So this overlap makes perfect sense to me. What also gives me hope is that mental health is becoming increasingly destigmatized. It’s also an important differentiator between top athletes, who all work with mental coaches. We also know that the COVID pandemic, for example, has at least increased the visibility of mental health problems.
And something else is also very interesting when it comes to health in companies: mental health is so strongly linked to how you feel at work and how much pressure you can withstand. In other words, how resilient the employee is and whether the employee is equipped with a tool to make them resilient. The white paper also states that almost half of employers have made employees redundant due to health problems.
This means that one in two people have resigned due to health problems at work. Two thirds of these resignations could therefore have been prevented by better health programs. That is unimaginable.
Two-thirds. Yet we have a shortage of skilled workers and a war of talent. At the same time, people are quitting because they are worried about their health. Is occupational health care the answer to this question?
I definitely think so. Healthcare systems in general are not necessarily designed to be preventative. So the public health system only kicks in when you are ill.
If we have an employee who has been diagnosed with burnout, it takes an average of eight months between the diagnosis and the first therapy session, during which the person is basically no longer able to do the work entrusted to them. Eight months in which you lose the talent.
It simply makes good business sense to minimize this risk and understand that the public health system will not take care of it, or will do so only after a delay.
Furthermore, companies, especially in Germany, are not necessarily expecting the rosiest of economic times. So resilience, mental health and balance are becoming a very important differentiator for a successful business.
And that’s why corporate health is becoming so important. If employees could go to someone who says: Yes, we really take this seriously. We want you to be as good as you can be.
And I think that’s the reason why people then change jobs, to maybe get a gym membership, to maybe get access to health apps that don’t just cover the young and healthy either. It could be sleep coaching, it could be nutrition coaching. All of this is what top talent expects from their employer. This trend is only going to increase.
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According to the white paper, almost 53 percent of consumers want sports stores to become true health centers that offer advice, services and products. In other words, they want the sports retailer to become the place to go when it comes to expertise that will help them maintain and improve their own health. Why do you think this change is taking place?
If I can stay at home and just shop online, that’s the most convenient situation for me to shop in. When I go into a store, on the other hand, I want to have an experience. For example, I like to buy my hiking boots at Globetrotter because I can try them out there. I can test them by walking over an artificial river or stones – that’s an experience for me.
I need an expert to help me, because I want my equipment to support my abilities in the best possible way. Modern retail technologies can also enable any store to be much more knowledgeable and digital interfaces can help advisory staff and ultimately customers to make the best purchasing decision.
This can then extend to nutritional support to achieve certain sporting goals or prevent illness. Or running diagnostics to provide technical support and advice in the store itself. Concepts such as an Apple Store show how modern retail can look and be very successful, in contrast to an ordinary store. I can also exchange money for goods online. I don’t need a physical store for that.
Almost 30% of respondents in the white paper want better tracking of health data. What impact is technology having on corporate health and the synergy between sport and health?
90% of people out there are wearing some kind of tracking device. But if we combine tracking with AI and some level of intelligence, I could imagine, for example, golf clubs with sensors that tell me if my swing is right and what I can improve.
At the same time, I could listen to the analyzed information via app and headphones and get helpful advice while I’m on the driving range. The same applies to tennis rackets, my booth and so on. So I don’t necessarily have to book a coach, which revolutionizes the accessibility of a sport.
Another important point: the analysis of data on such an individual level can offer me a very personal experience by tailoring each fitness program to my needs. These synergies are well illustrated by services and start-ups in the ISPO Brandnew area.
What do you think there will be at ISPO next year, for example, when it comes to these topics?
I think that technology is now much more trusted. Maybe five years ago, there was a lot more distrust towards digitalization, towards the use of AI. And now I don’t want to have 15 hubs to track my data. So there needs to be an overall connectivity provided by a health platform that helps me optimize myself.
I believe that more and more devices that traditionally come from the medical sector will find their way into the wellness and health market. We should not only be talking about people who belong to demographic groups that are very young and have a long customer life cycle, but especially age group 50 and older.
Longevity is one of the big trends that we will also address in the area of corporate health. People want to get older and stay healthy for longer. At the same time, we want our employees aged 55 and over to be in really good shape and therefore perform well at work, no matter how long they have to work.
Leadership plays a decisive role in the success of occupational health initiatives, so you need a kind of management buy-in for measures to work. That’s why I’m asking you as an expert: How can leaders effectively drive these programs?
One KPI that is often measured by managers is how sickness absence can be reduced. That plays into my productivity KPI. It’s simply about attendance at work. You’re either there or you’re sick or maybe you’re on vacation.
I don’t think that’s a good KPI. If you as a manager think about your favorite sports team or your favorite athlete, for example Andre Agassi at his best, then I don’t just want him to be on the pitch.
With athletes, it’s also about how successful they are on the pitch or how much passion they can show. It’s also about being able to go the extra mile.
So we also need to look at the deeper levels besides employer benefits or employer branding that enable managers to act. If you take your team, for example the marketing team at ISPO, and say: Let’s train together for a challenge. Let’s maybe do a company run or make sure we encourage each other to write a gratitude journal every day.
This allows you as a leader to lead on a completely different level. You can really define a goal and pursue it as a team that goes beyond your job. And then you get a new understanding of better team management.
Do you think we’ll see more consulting and more services to help leaders really internalize this idea of modern leadership?
I really hope so. One experience I’ve had from all the companies working in corporate health is how they’ve become experts in organizational change. But above all, I believe that responsibility should not be handed over to consultants. Health should be a trigger for me to take responsibility for myself. Just like we ask athletes to stand by their results.
Finally, do you have any final advice for exploring this occupational health market?
Definitely. Ask your employees what they need. That’s the easiest thing you can do. Just by asking them this question, you are already empowering them to think about it themselves and perhaps uncover hidden potential that exists.

Jan Küster makes it clear how central holistic health is becoming for corporate success and employee retention. ISPO 2025 will show how companies can strategically position themselves now in its new Health & Wellbeing Area. In direct proximity to the topics of training and performance, this area offers space for solutions relating to corporate health, mental strength, regeneration and prevention – and brings together brands, experts and decision-makers. Be there – from 30. NOV. – 02. DEZ. in Munich.
ISPO Munich will take place from 30. NOV. – 02. DEC. 2025 at the Trade Fair Center Messe München.
ISPO Munich will take place from 30. NOV. – 02. DEC. 2025 at the Trade Fair Center Messe München.

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How many people in North Dakota could lose health insurance if Trump's 'big, beautiful' bill passes? – Argus Leader

How many people in North Dakota could lose health insurance if Trump's 'big, beautiful' bill passes? – Argus Leader

Roughly 23,000 people in North Dakota could become uninsured if the legislation President Donald Trump has dubbed the “big, beautiful bill” is passed and the expanded tax credits under the Affordable Care Act are allowed to expire, a report by a health policy research firm says.
When the effects of the massive tax bill are combined with the expiration of the enhanced Affordable Care Act tax credits, the Congressional Budget Office estimates 16 million more people nationwide will be uninsured by 2034 than would be otherwise, according to a KFF analysis published June 6. On its own, the tax bill is projected to increase North Dakota’s uninsured population by roughly 16,000 people.
The legislation was passed by a single vote in the House on May 22, with all Democrats and two Republicans voting against it. Senate Republicans released their version of the bill June 16. The CBO estimates, though, are based on the House version of the bill.
A poll by KFF found that 64% of U.S. adults have an unfavorable opinion of the bill, including large majorities of Democrats and independents. However, six in 10 Republicans had a favorable view of the legislation.
The uninsured rate among North Dakota residents less than 65 years old was 4.9% as of 2023, below the national rate of 9.5%.
The KFF analysis says the projected increase in the state’s uninsured population includes 13,000 due to changes in Medicaid and 9,900 due to changes in the Affordable Care Act.
Nearly half of the 16 million people nationwide who could become uninsured live in five states: Florida (2.3 million), Texas (1.9 million), California (1.8 million), New York (920,000) and Georgia (750,000).
Medicaid is a government health program for low-income and disabled residents that covers about 72 million people. Medicaid covers low-income pregnant women, two in five childbirths and nursing homes for some low-income seniors and others. Some low-income seniors are eligible for both Medicare and Medicaid.
The federal government funds the majority of Medicaid spending, but states also contribute varying levels, depending on the program. States administer Medicaid programs, handle sign-ups and check eligibility, and many states contract with health insurance companies to manage Medicaid programs.
The tax credit is designed to help low- to moderate-income individuals and families afford health insurance through the marketplace. It was enhanced during former President Joe Biden’s term to include people with incomes above 400% of the federal poverty line and offered a more generous subsidy for those below that level, USA TODAY reported. The Inflation Reduction Act set the expiration for the enhanced tax credit at the end of 2025.
USA TODAY’s Ken Alltucker contributed to this report.

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Were the No Kings protests the largest single-day demonstration in American history? – The Guardian

Were the No Kings protests the largest single-day demonstration in American history? – The Guardian

Depending on who you ask, between 4 and 6 million people showed up – and according to one theory, this could be a turning point
The scale of last weekend’s “No Kings” protests is now becoming clearer, with one estimate suggesting that Saturday was among the biggest ever single-day protests in US history.
Working out exactly where the protest ranks compared with similar recent events has been a project of G Elliott Morris, a data journalist who runs the Substack Strength in Numbers, calculated turnout between 4 million and 6 million, which would be 1.2-1.8% of the US population. This could exceed the previous record in recent history, when between 3.3 million and 5.6 million people showed up at the 2017 Women’s March to rally against Trump’s misogynistic rhetoric.
Morris estimated the No Kings Day protest turnout in two steps. First, his team gathered data at events for as many locations as possible, defaulting to tallies published in local newspapers. Where that wasn’t available, they relied on estimates from organizers and attenders themselves.
To come up with a rough approximation of nationwide numbers, he then estimated the attendance in each unreported protest would be equal to the median of the attendance in places where data did exist. “That’s a tough approximation, but at least an empirical one,” Morris wrote in an email. “We use the median instead of the average to control for outliers, [such as the fact that] big cities pull the average up, but most events are not huge urban protests.”
Morris stressed that the Strength in Numbers tally remains unofficial, and he hopes that researchers will “build” on his data when they conduct more studies. But his estimation is similar to that made by Ezra Levin, the co-founder of Indivisible, the progressive non-profit that organized the event. He estimated that 5 million people across the globe took to the streets.
Not everyone is ready to call it the biggest protest ever. Jeremy Pressman of the Crowd Counting Consortium, a joint Harvard University/University of Connecticut project that estimates political crowds, told USA Today it would take “some time” to get an official tally.
Meanwhile Steven Cheung, Trump’s director of communications, unsurprisingly called the protests “a complete and utter failure with minuscule attendance” on X. (No Kings took place on Donald Trump’s birthday, which coincided with a parade the president threw in celebration of the US army’s 250th anniversary.)
Omar Wasow, an assistant professor in UC Berkeley’s department of political science, told the Guardian that the demonstration was “without question, among the largest single-day protests in history”.
Wasow compared protest movements to standing ovations given at a theater. “We see a cascade effect: if one person stands after the curtain drops, then more follow,” he said. “If 1.8% of the US adult population showed up to protest on Saturday, those are the people who stood up to clap first. It sends a signal to all these other people that you can stand up, too.”
The 1963 March on Washington, where Dr Martin Luther King Jr made his famous “I have a dream” speech was at the time one of the largest protests in history, with up to a half a million people in attendance. It was dwarfed in size by the first Earth Day protests in 1970, in which 20 million people helped spark the creation of the Environmental Protection Agency. “At the time this was about 10% of the US population, possibly the largest we will ever realistically see – unless the political environment deteriorates significantly, prompting more backlash,” Morris said.
In 1986 at the Hands Across America fundraiser, an estimated 5 million Americans formed a human chain to raise money to fight hunger and homelessness (each person was asked to donate $10, though many participants didn’t end up paying and the politics of the Coca-Cola-sponsored event were murky). More than a million people took to the streets in 2006 for a boycott called “A Day Without Immigrants” in protest of stricter immigration laws. Polls taken during the summer of 2020 found that between 15 and 26 million Americans protested against the murder of George Floyd during the month of June (though day-by-day numbers were smaller).
Gloria J Browne-Marshall, a professor at John Jay College of Criminal Justice and author of A Protest History of the United States, said that it was difficult to compare crowd sizes for various protests, especially ones that take place over the course of several days and span various locations. “There are different processes that have been used over the years, from eyeballing things to actually counting the number of people per square mile,” she said.
In the days following No Kings, an idea put forth by the political scientists Erica Chenoweth and Maria Stephan called the 3.5% rule spurred social media discussion. Chenoweth, a Harvard professor and Stephan, a political scientist who covers nonviolent movements, studied 323 revolutionary campaigns around the world that took place from 1900 to 2006. They found that all nonviolent movements that had the support of at least 3.5% of a population always succeeded in triggering change. No Kings, with its massive turnout, could be seen as a turning point.
There are caveats to this rule, which was published in the team’s 2011 book Why Civil Resistance Works. “The 3.5% rule is descriptive, not prescriptive – and has been revised significantly since being originally published to allow for exceptions,” Morris wrote. “Chenoweth now is clear that hitting 3.5% does not guarantee success, especially in political regimes where change is harder, and that movements can accomplish their goals with much smaller mobilization, through things like media coverage and alliances with elites.”
Organizers and attenders of No Kings feel invigorated enough to continue the demonstrations, with another round of coordinated protests to fall on 17 July, the fifth anniversary of the death of John Lewis, the congressman and civil rights leader.
But they admit there are limits to these events. “We’re not going to win if a lot of people show up at a protest one day,” Levin said. “We need people actually taking democracy seriously, and that’s not going to be done through a top-down action. It has to be done from the bottom-up. When pro-democracy movements succeed, it’s because of a broad-based, ideological, diverse, geographically-dispersed, grassroots organizing – not just mobilizing.”
This article was amended on 19 June 2025 to clarify that G Elliott Morris used the median, not the medium, to approximate nationwide protest numbers.

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